Have you ever gotten to the end of your work week and realized that several things on your to-do list have fallen through the cracks? Ever felt like there is always more ministry to do and never enough time? Where do the production, design, video, and social media tasks fall on your priority list?
For many pastors of small churches, youth pastors, or over-taxed support staff or volunteers, branding your ministry is the last thing on your mind and your to-do list. But in this blog, I will share with you why it should be the first (while still allowing time to accomplishing everything else on your plate). That may sound impossible, but I’ll also share with you what years of experience on staff for a student ministry of a growing multi-site church has taught me about how to make the biggest impact with limited time and resources. Although my context is student ministry, many of these strategies will translate for pastors of small churches, leaders who are wearing a lot of hats, or anyone who is overseeing media and production of a church/ministry.
So, why should you care about media, design, and production? The reality for most people who walk through your doors, is that they are inundated with media from the time they wake up to the time they go to sleep. Aren’t we all? The way we process information has forever been shaped by the constant visual and audio stimulation we are accustomed to experiencing. So when we decide how we want to share the gospel, create community, and set the atmosphere for people to worship and experience God, we would be missing the mark if we didn’t care deeply about how all of that is packaged and delivered to a overstimulated generation. Don’t get me wrong, I’m not at all suggestion that we should put on a performance each week. But, I am suggestion that we can use the creativity that our creative God has generously shared with us to make the experience of coming to church more engaging, authentically bring life to the words of scripture and help people feel included in their community in a way that displays the value and worth God has placed on them.